Online Don'ts--The 5 Biggest Mistakes Small Businesses Make Online What are the biggest online don'ts? One of the biggest mistakes I see with small businesses and their online marketing is putting the cart before the horse--that is, doing things that simply should not be done without...
[caption id="attachment_94" align="alignleft" width="300"] Social Media Success in 5 Simple Steps[/caption] 1. Have a Clear Goal (or Goals) Before we judge "success" or ability to perform well with social media, we need to have clear goals aligned to the work. Many times I am contacted by small...
[caption id="attachment_88" align="alignright" width="300"] Market your small business the smart way, with "Little Bets."[/caption] My friend Peter Sims wrote a book called "Little Bets." It's about testing things on a smaller basis, instead of investing too much time/effort/money into something huge, when you're just not sure...