Your Story Is
Your Strategy
We are storytellers who build narratives that turn health, wellness, and purpose-driven companies into brands people believe in.
Our Approach
Your story, and how you tell it, is the one thing no competitor can replicate.
We sharpen your narrative into a clear, strategic voice aligned with your audience and your ambitions. It is how the right people find you, believe in you, and stay.
Pattern Recognition
From Inside the Room
Twenty years building and scaling companies, from the first Apple website
at Razorfish to a precision women’s health platform that reached six figure
revenue in sixteen months with no external marketing budget. I have sat at the
table as founder, CEO, and strategist across Fortune 500s, funded startups, and
category defining ventures in health and wellness.
I am a former journalist with a master’s degree from Northeastern.
My team and I find what your own team is too close to see, and help you define a singular narrative that brings clarity to
all your efforts.
Clarity starts with a single decision
Book a strategic alignment call to explore working together.
Schedule Your Discovery CallFour Ways to Engage
Every engagement begins with clarity. The Brand Growth Accelerator, a focused three week sprint, delivers the narrative framework and roadmap the rest of the work is built on.
Fractional CMO
Senior marketing leadership embedded in your organization. We take ownership of brand strategy, go to market planning, content direction, positioning, and conversion, integrating all of it into a coherent growth architecture. Founder level thinking without the overhead of a full time hire. Typically three to six months, retainer based.
Positioning & Category Strategy
The upstream work that decides everything downstream. We find the position your competitors have left open, sharpen or redefine the category you compete in, and build the singular story that makes you the obvious choice. Founder level, truth telling strategy for leaders at a launch, a pivot, or a growth ceiling, done before a dollar of spend is committed.
Brand & Content Strategy
Most health and wellness brands have a product that works but lack a clear point of differentiation. We uncover the story your team is too close to see, then build the messaging, content, and search presence that align with regulatory standards and make your brand understood, trusted, and chosen.
GTM Strategy
Going to market without a clear narrative is the most expensive mistake a health company can make. We build GTM strategies that sequence the story, the audience, the channels, and the metrics in an order that creates traction, drawing on the same crawl walk run methodology refined across twenty-five years.
Selected Work
Rêve Health
First in the US to Offer the Galleri Test · 100+ Members Healed · Zero Marketing BudgetThe Company
Rêve Health was a precision women’s health platform I co-founded, designed, and led, combining 107 biomarker testing with Traditional Chinese Medicine, functional medicine, and personalized concierge care. We built what we needed ourselves, after years of being gaslit by the medical system and dismissed despite documented symptoms.
The Build
I designed and executed the entire go to market strategy: brand architecture, positioning, member acquisition across organic, referral, and partnership channels, full funnel conversion flows, and a member lifecycle program that increased retention by over 40% and LTV by 32%. Six figure revenue in sixteen months with no external marketing budget, and full P&L ownership throughout.
The Breakthroughs
I negotiated a first of its kind partnership with Grail that made Rêve the first holistic provider in the United States to offer the Galleri multi-cancer early detection test, alongside partnerships with Flex for HSA and FSA payments and Tiny Health. More than 100 members resolved chronic conditions their doctors had dismissed for years, which remains the result I am proudest of.
Building the Category for Midlife Women’s Health
Confidential Client · Houston MarketThe Opportunity
Women between 40 and 55 are one of the most research driven health audiences online, searching every day for answers their physicians have not yet given them. The most credible voices, health systems with actual clinical expertise, were almost entirely absent from that conversation. That gap was the category no one had claimed.
The Category
We built and owned a new category before any competitor could, positioning the health system as the authoritative voice on perimenopause, cardiovascular health, and Alzheimer’s prevention for midlife women. To get there we mapped the search landscape across three campaign areas, finding over 1.75 million monthly searches across 6,200 keywords with virtually no major system meeting women there, then defined the physician profiles, content architecture, and keyword foundations to seize the position.
We surfaced a layer of emerging research no health system was yet communicating, the connection between vascular health in midlife and long term Alzheimer’s risk, and made it the strategic core of the cardiovascular campaign. That is the kind of insight that builds a category and lasting patient trust.
Strength for Caring
J&J’s First Integrated Caregiving Platform · Rosalynn Carter InstituteThe Platform
Strength for Caring was Johnson and Johnson’s first integrated digital caregiving platform, built at a moment when the convergence of elder care, family health, and digital publishing was almost entirely unmapped. I served as Executive Producer and Editor in Chief, leading strategy, editorial direction, and content development from inception.
The Work
I managed cross functional teams to deliver health content that was both clinically sound and genuinely accessible to family caregivers, a population that was stressed, time poor, and deeply skeptical of corporate health messaging. We partnered with the Rosalynn Carter Institute for Caregiving to establish the platform’s authority.
I presented at the national launch event alongside First Lady Rosalynn Carter, who articulated the philosophy that became the editorial spine of the entire platform: that self care for caregivers is not a luxury but the prerequisite for caring for others.
See the whole story.
Learn how the right story makes you the brand people choose.
Powered by AI. Guided by Judgment.
Most companies either ignore AI or let it produce the generic content audiences see right through. In regulated and mission-driven categories, where trust is everything, that is fatal. We use AI to find your competitive moat and build narrative architecture no one can replicate, with human judgment and strategic direction set before a single word is written.
Audience Intelligence
We map what your audience searches, trusts, and where established brands are failing to meet them.
Competitive Landscape
AI surfaces the openings your category has not yet claimed, so we can build a defensible position there first.
Content Systems
We build AI-powered content systems that compound over time, turning your story into a durable growth engine.
Narrative Testing
We model how your message lands across segments and channels before it ever reaches the market.
Accelerated Strategy
Research that once took weeks now takes days, so you reach the market faster than your competition.
Performance Modeling
We model how audiences and conversion pathways are likely to respond before you invest in building.
Every Engagement Is Accountable.
Story without measurement is just content. Every engagement is structured around the outcomes that matter to your audience, your brand, and your business.
Revenue Growth
Every other metric ladders to this: sustainable revenue that compounds rather than spikes.
Qualified Leads
The right prospects entering the funnel, measured by the quality of who shows up, not the volume of traffic.
Conversion Rate
The clearest proof your story is working is when the right audience takes action.
Retention & LTV
Retention is a narrative problem as much as a product one. A brand people believe in is one they stay with.
Organic Growth
Traffic and search visibility that compound over time, without depending on paid channels.
Referral & Reach
When people believe, they refer you and you come to own the category conversation with resonance.
A Bench of Trusted Experts
Every engagement is led directly by Julie Elaine Brown and supported by a curated network of specialists across health, wellness, and pharmaceutical brands who understand both the science and the regulatory landscape. We assemble only what your stage and objectives require, without the weight of a traditional agency.
Brand & Narrative Strategists
Strategists who have shaped category-defining brands and find the story your team is too close to see, then build the position that makes you the only choice.
Journalists & Science Writers
Editorial talent who translate complex health and wellness science into content that reads clearly, builds authority, and earns lasting trust.
Search & Content Architects
Specialists who build content and search systems, tuned for SEO, AEO, and GEO, around your core narrative to grow a visibility that compounds over time.
Growth & Launch Operators
Operators who have taken health companies from zero to eight figures, through funding rounds and acquisition, fluent in scaling ventures.
Retention Marketers
Lifecycle and CRM marketers who turn first-time buyers into loyal members through retention programs and the moments that compound lifetime value.
UX & Conversion Strategists
User Experience experts who build premium digital experiences to signal authority, reduce friction, and turn the right audience into loyal customers.
“I’ve worked with Julie for over ten years, since my NRG and Reliant days. I’ve partnered with her on everything from brand strategy to complex personalization campaigns, and I highly recommend her.”Steven LinAssociate Vice President, Digital Marketing & Consumer Engagement, Memorial Hermann
“Julie and her team crafted the narrative that helped our brand come alive, and built the architecture to establish us as the category leader.”
Chief Marketing OfficerFortune 500 Healthcare Company“Julie helped me focus on the foundations for my brand: why it was built and why it matters. After evolving our story we started attracting our ideal customers, leading to more orders, and bigger orders.”
Robin McDonaldFounder, KindriA quarter century of category defining work
From building the first Apple website at Razorfish to launching a precision women’s health platform.
See our Clients