Your Story Is
Your Strategy
My team and I partner with a select group of health and wellness companies changing lives. We shape your voice to turn the right audience into believers.
Our Approach
Your story, and how you tell it, is the one thing no competitor can replicate.
We sharpen your narrative into a clear, strategic voice aligned with your audience and your ambitions. It is how the right people find you, believe in you, and stay.
Pattern Recognition
From Inside the Room
Twenty years building and scaling companies, from the first Apple website
at Razorfish to a precision women’s health platform that reached six figure
revenue in sixteen months with no external marketing budget. I have sat at the
table as founder, CEO, and strategist across Fortune 500s, funded startups, and
category defining ventures in health and wellness.
I am a former journalist with a master’s degree from Northeastern.
My team and I find what your own team is too close to see, and help you define a singular narrative that brings clarity to
all your efforts.
Four Ways to Engage
Every engagement is structured around your specific stage, goals, and timeline. Complimentary discovery calls are structured to assess whether there is a meaningful fit and a path forward.
Fractional CMO
Senior marketing leadership embedded in your organization. We take ownership of brand strategy, go to market planning, content direction, positioning, and conversion, integrating all of it into a coherent growth architecture. Founder level thinking without the overhead of a full time hire. Typically three to six months, retainer based.
Strategic Advisor
For founders and executives who need a thinking partner at the highest level. Someone who has built what you are building and can tell you the truth about it. We work with a small number of leaders on pre-launch positioning, fundraising narrative, pivots, and growth ceilings. Structured as ongoing advisory or intensive strategy sessions.
Brand & Content Strategy
Most health and wellness brands have a product that works but lack a clear point of differentiation. We uncover the story your team is too close to see, then build positioning, messaging, and content that align with regulatory standards and make your brand understood, trusted, and chosen.
GTM Strategy
Going to market without a clear narrative is the most expensive mistake a health company can make. We build GTM strategies that sequence the story, the audience, the channels, and the metrics in an order that creates traction, drawing on the same crawl walk run methodology refined across twenty years.
Powered by AI. Guided by Judgment.
Most health companies ignore AI entirely or use it to produce content everyone sees right through. We use it to establish your competitive moat and build narrative architecture nobody can replicate, with clear strategic direction set before a single word is written.
Audience Intelligence
We map what your audience searches, trusts, and where established brands are failing to meet them.
Competitive Landscape
AI surfaces the opportunities your category has not yet claimed so we can build a defensible position there first.
Content Architecture
We build AI-powered content systems that compound over time, turning your story into a durable growth engine.
Narrative Pressure Testing
We model how your message performs across segments and channels before it ever reaches the market.
Accelerated Strategy
Research that once took weeks now takes days, helping you get to market with ideas faster than your competition.
Performance Modeling
We model multiple channel performance and conversion pathways before campaign development.
Every Engagement Is Accountable.
Story without measurement is just content. Every engagement is structured around the outcomes that matter to your audience, your brand, and your business.
Audience Engagement
Are the right people finding you, spending time with your content, and coming back for more.
Organic Growth
Traffic growth and search visibility that compounds over time without depending on paid channels.
Referral Velocity
When people believe in a brand they tell others. Referral rate is one of the truest signals of narrative resonance.
Conversion Rate
The clearest proof that your story is working is when the right audience takes action.
Reduced Churn
Retention is a narrative problem as much as a product problem. A brand people believe in is one they stay with.
Share of Voice
Owning the conversation in your category is what separates a brand that is chosen from one that is merely considered.
Case Studies
Case Study: Reimagining a Fortune 20 HealthTech Brand for the Future of Human Longevity
Scaling a Confidential Longevity Supplement Company into a Category Leader
Reimagining Healthcare: Driving Digital Growth, Engagement, and Qualified Leads
Reimagining Healthcare: Driving Digital Growth, Engagement, and Qualified Leads Driving Performance and Creating MeaningA leading…
Selected Work
Rêve Health
Six Figure Revenue · 16 Months · Zero External Marketing BudgetThe Company
Rêve Health was a precision women’s health platform I co-founded, designed, and led, combining 107 biomarker testing with Traditional Chinese Medicine, functional medicine, and personalized concierge care. We built what we needed ourselves, after years of being gaslit by the medical system and dismissed despite documented symptoms.
The Build
I designed and executed the entire go to market strategy: brand architecture, positioning, member acquisition across organic, referral, and partnership channels, full funnel conversion flows, and a member lifecycle program that increased retention by over 40% and LTV by 32%. Six figure revenue in sixteen months with no external marketing budget. Full P&L ownership throughout.
I built the company’s entire business model, editorial voice, its content engine, and its clinical communication framework, translating complex biomarker science into language women trusted and acted on. That translation came directly from my journalism background and is what made Rêve different from every other longevity brand in the market.
Becoming the Definitive Voice for Midlife Women’s Health
Confidential Client · Houston MarketThe Insight
Women between 40 and 55 are one of the most research driven health audiences online, searching every day for answers their physicians have not yet given them. The most credible voices, health systems with actual clinical expertise, were almost entirely absent from that conversation. That gap was the opportunity.
The Work
We mapped the search landscape across three campaign areas, finding over 1.75 million monthly searches across 6,200 keywords with virtually no major health system meeting women there. We built a three layer strategy, defined physician talent profiles, content architecture, and keyword foundations for each area.
We identified a layer of emerging research no health system was yet communicating: the connection between vascular health in midlife and long term Alzheimer’s risk. That became the strategic core of the cardiovascular campaign and the kind of insight that builds lasting patient trust.
Strength for Caring
J&J’s First Integrated Caregiving Platform · Rosalynn Carter InstituteThe Platform
Strength for Caring was Johnson and Johnson’s first integrated digital caregiving platform, built at a moment when the convergence of elder care, family health, and digital publishing was almost entirely unmapped. I served as Executive Producer and Editor in Chief, leading strategy, editorial direction, and content development from inception.
The Work
I managed cross functional teams to deliver health content that was both clinically sound and genuinely accessible to family caregivers, a population that was stressed, time poor, and deeply skeptical of corporate health messaging. We partnered with the Rosalynn Carter Institute for Caregiving to establish the platform’s authority.
I presented at the national launch event alongside First Lady Rosalynn Carter, who articulated the philosophy that became the editorial spine of the entire platform: that self care for caregivers is not a luxury but the prerequisite for caring for others.
A Bench of Trusted Experts
Every engagement is led directly by Julie Elaine Brown and supported by a curated network of specialists across health, wellness, and pharmaceutical brands who understand both the science and the regulatory landscape. We assemble only what your stage and objectives require, without the weight of a traditional agency.
Positioning & Narrative
We find the story your team is too close to see and build the clear, defensible position that makes your brand the only logical choice in the market.
Content Strategy
We architect content around your core narrative to build visibility, deepen audience engagement, and create measurable results aligned to your business objectives.
Copywriting & Editorial
Journalists, science writers, and editorial directors who translate complex health and wellness science into content that builds authority and earns lasting trust.
Marketing Plans & Strategy
Senior strategists who build integrated marketing plans that align every channel, message, and initiative behind a single coherent story to deliver sustained, measurable growth.
GTM & Product Strategy
Operators who have taken health companies from zero to eight figures, through funding rounds and acquisition, with full fluency in the financial architecture of a scaling venture.
UX Strategy & Optimization
UX directors and conversion specialists who build premium digital experiences that signal authority, reduce friction, and turn the right audience into committed, loyal customers.
Robin McDonald, Kindri