Path to Purpose
When we arrived at the summit, we could see 90+ miles. I knew what I needed to do, what my purpose was, and which path I needed to take to be aligned with it. ...
Project Launch Years of Living Dangerously Website
Years of Living Dangerously Website Launch I'm so excited to announce my newest project launch: the Years of Living Dangerously website! What is Years of Living Dangerously? Years of Living Dangerously is a new Showtime series about climate change. Executive Producers James Cameron, Arnold Schwarzenegger, and Jerry Weintraub teamed...
5 Steps For Taking Vacations As A Small Business Owner
Taking Vacations = Critical For Your Success! Taking vacations as small business owner might seem truly daunting. 5 simple, tried-and-true steps can ensure you, too, can take the time off you need. I just returned from a week in Puerto Rico--a full week without a laptop, cell...
Building Customer Loyalty: Happy Birthday Reminders
[caption id="attachment_239" align="alignright" width="300"] Happy Birthday Email From Uptown Pilates[/caption] My birthday was two weeks ago today--it took me a few weeks to get back into the swing of things. I always take time off for my birthday as a way to relax and motivate myself...
Your Online Brand: 3 Things You Think You Need, But You Don’t
Do You Know What Makes a Good Online Brand? Before you answer "Yes" to that question, I'm here to tell you that 99% of the small businesses that contact me for help think they have a great online brand...
A Partnership Case Study, Healthy Juice, Fitness, Athletic Apparel, And More: Part 2
[caption id="attachment_153" align="alignleft" width="210"] Partnership success![/caption] The Making Of a Partnership I was so impressed with the partnership between Basic Training and Juice Shop, (read part 1 here), that I spoke with Jennifer Pattee, the owner of Basic Training to learn more about the back-story, and to...
A Partnership Case Study, Healthy Juice And Fitness Part 1
Partnerships + Your Brand--A Recipe For Success One of my favorite brands is Basic Training--it's personal training as well as group outdoor fitness classes here in San Francisco. I love them, I love going to the classes, and they do a fabulous job at online marketing....
3 Online Goals To Grow Your Local Small Business
Setting Goals To Achieve Online Success Many of my small business clients have asked me to help them with a social media plan or an SEO plan. They want to dive in right away to all the "sexy" online things, and drive lots of traffic to...
Small Business Wins: Having Your Own Voice
[caption id="attachment_121" align="alignleft" width="300"] Develop your own voice instead of parroting what others say.[/caption] Having Your Own Voice (Or, Why Not To Parrot Others) Do you use social media, your blog, or your email marketing to re-post things others have written? One of the things I wrote about...
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