Entrepreneurship

It’s been almost three months since we closed Rêve Health. This was one of the hardest things I’ve ever had to do. Many founders don’t talk about the startups that fail, but I believe in learning from experience. I spent a ton of time and money and my entire identity was wrapped up in being the CEO of a healthcare startup for nearly 18 months. That’s something that doesn’t simply go away–and many founder struggle after this type of “failure.”

Failure and Resilience
“Fortune favors the brave.”
— Virgil

Psychologists have spent decades studying regret, risk, courage and failure. Failure, while uncomfortable, often becomes one of the fastest teachers.

One of the most influential studies I’ve read comes from Cornell University psychologist Thomas Gilovich, who examined how people evaluate their choices over time.

You may have heard of this quote, by T.S. Eliot:
“What we call the beginning is often the end
And to make an end is to make a beginning.
The end is where we start from.”

Content is how most people first experience your company before they talk to sales, book a call, or buy anything. Your audience, especially in “Discovery mode” is reading and watching what you put into the world, and deciding, based on your content whether they trust you or move on.

Resilience develops in the decision to take care of yourself when circumstances feel unstable. It grows in the willingness to move forward without rushing toward resolution and in the ability to accept that some people will never see your situation clearly. Allowing that truth to exist without letting it divert you from your own judgment is often where the real work of rebuilding begins.

Every Thanksgiving, I think about Stone Farm Package Store. (Hi relatives who are reading this :)). I started my entrepreneurial journey at 13 years old working for my grandfather’s liquor store (probably, definitely wasn’t legal)

I blog a lot about tapping into your passion and purpose, and how your entire life can change once you KNOW what you’re meant to do. Once you do, you can do things like launch an entire new business in 30 days.