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Nutrition

It’s Getting (Less) Hot in Here: Vegan and Pegan Diets Relieve Hot Flashes

The Vasomotor Villain Up to 75% of American middle-aged women report having hot flashes. In Western Medicine, this is understood to occur as estrogen levels decrease, which leads to vasodilation – the sudden widening of blood vessels – which then causes hot flashes. (I want to give a nod here to Traditional Chinese Medicine and

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A Partnership Case Study, Healthy Juice, Fitness, Athletic Apparel, And More: Part 2

The Making Of a Partnership I was so impressed with the partnership between Basic Training and Juice Shop, (read part 1 here), that I spoke with Jennifer Pattee, the owner of Basic Training to learn more about the back-story, and to get some more details on the end result. I wanted to learn what motivated

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A Partnership Case Study, Healthy Juice And Fitness Part 1

Partnerships + Your Brand–A Recipe For Success One of my favorite brands is Basic Training–it’s personal training as well as group outdoor fitness classes here in San Francisco. I love them, I love going to the classes, and they do a fabulous job at online marketing. One of the ways they get traction, loyalty, and

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