Tips to Help Your Kickstarter or Indiegogo Campaign Succeed Recently an Indiegogo campaign I helped work on ended, with 327% of its goal reached–almost $100,000! I had never helped out on a crowdfunding campaign before, but, as an Associate Producer for a film, I had a real incentive to ensure the film not only got […]
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Years of Living Dangerously Website Launch I’m so excited to announce my newest project launch: the Years of Living Dangerously website! What is Years of Living Dangerously? Years of Living Dangerously is a new Showtime series about climate change. Executive Producers James Cameron, Arnold Schwarzenegger, and Jerry Weintraub teamed up to create a unique documentary
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Taking Vacations = Critical For Your Success! Taking vacations as small business owner might seem truly daunting. 5 simple, tried-and-true steps can ensure you, too, can take the time off you need. I just returned from a week in Puerto Rico–a full week without a laptop, cell phone, or client meetings. I’m able to take
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My birthday was two weeks ago today–it took me a few weeks to get back into the swing of things. I always take time off for my birthday as a way to relax and motivate myself for a great new year. While I was away, I received “Happy Birthday” emails from a few of my
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Do You Know What Makes a Good Online Brand? Before you answer “Yes” to that question, I’m here to tell you that 99% of the small businesses that contact me for help think they have a great online brand…but they aren’t getting any new clients, attracting awareness, or building their business through their online efforts.
Your Online Brand: 3 Things You Think You Need, But You Don’t Read More »
The Making Of a Partnership I was so impressed with the partnership between Basic Training and Juice Shop, (read part 1 here), that I spoke with Jennifer Pattee, the owner of Basic Training to learn more about the back-story, and to get some more details on the end result. I wanted to learn what motivated
A Partnership Case Study, Healthy Juice, Fitness, Athletic Apparel, And More: Part 2 Read More »
Partnerships + Your Brand–A Recipe For Success One of my favorite brands is Basic Training–it’s personal training as well as group outdoor fitness classes here in San Francisco. I love them, I love going to the classes, and they do a fabulous job at online marketing. One of the ways they get traction, loyalty, and
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Setting Goals To Achieve Online Success Many of my small business clients have asked me to help them with a social media plan or an SEO plan. They want to dive in right away to all the “sexy” online things, and drive lots of traffic to their Website, or grow awareness of their business fast.
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Having Your Own Voice (Or, Why Not To Parrot Others) Do you use social media, your blog, or your email marketing to re-post things others have written? One of the things I wrote about in my Ebook is the importance of having your own voice. With small businesses, particularly local small businesses, it is one
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Online Don’ts–The 5 Biggest Mistakes Small Businesses Make Online What are the biggest online don’ts? One of the biggest mistakes I see with small businesses and their online marketing is putting the cart before the horse–that is, doing things that simply should not be done without a solid foundation. There are five online don’ts I
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