Julie Elaine Brown, M.A.

Julie Elaine Brown is a 3X founder, entrepreneur, former journalist, and wellness advocate. She runs a consultancy to help brands find their purpose, and helps people thrive with shifting their perspective. Her 3 keys to wellbeing include mindset, movement, and food.

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How to Prompt Claude (From Someone Who Refused to Accept Bad Copy)

“What helped most was that Julie never accepted the first true thing as the final thing. She understood that clarity is not found, it is built through iteration. What I could have used was a document of everything she had already decided she was not. The nevers are faster to train on than the yeses,

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What I Would Do Differently: Lessons from a Startup That Closed

It’s been almost three months since we closed Rêve Health. This was one of the hardest things I’ve ever had to do. Many founders don’t talk about the startups that fail, but I believe in learning from experience. I spent a ton of time and money and my entire identity was wrapped up in being the CEO of a healthcare startup for nearly 18 months. That’s something that doesn’t simply go away–and many founder struggle after this type of “failure.”

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boardwalk, heather, nature, path, dunes, hiking, walk, grasses

Failure is the Greatest Teacher

Failure and Resilience
“Fortune favors the brave.”
— Virgil

Psychologists have spent decades studying regret, risk, courage and failure. Failure, while uncomfortable, often becomes one of the fastest teachers.

One of the most influential studies I’ve read comes from Cornell University psychologist Thomas Gilovich, who examined how people evaluate their choices over time.

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Athletic individuals measuring performance with VO2 max analyzers during gym training.

VO₂ Max: The Key to Heart Health, Longevity, and True Fitness

VO₂ max, the maximum amount of oxygen your body can use during intense exercise, is one of the strongest predictors of cardiovascular health and longevity. Higher VO₂ max levels are linked not only to better endurance and performance, but also to a lower risk of chronic disease and premature death. Tracking and improving this number gives you a clear, actionable way to enhance both your fitness today and your health decades from now.

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