Having Your Own Voice (Or, Why Not To Parrot Others) Do you use social media, your blog, or your email marketing to re-post things others have written? One of the things I wrote about in my Ebook is the importance of having your own voice. With small businesses, particularly local small businesses, it is one […]
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Online Don’ts–The 5 Biggest Mistakes Small Businesses Make Online What are the biggest online don’ts? One of the biggest mistakes I see with small businesses and their online marketing is putting the cart before the horse–that is, doing things that simply should not be done without a solid foundation. There are five online don’ts I
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1. Have a Clear Goal (or Goals) Before we judge “success” or ability to perform well with social media, we need to have clear goals aligned to the work. Many times I am contacted by small and large businesses alike to “fix” a flawed social media campaign, and if I had a dollar for every
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My friend Peter Sims wrote a book called “Little Bets.” It’s about testing things on a smaller basis, instead of investing too much time/effort/money into something huge, when you’re just not sure if its going to pay off. It’s also about giving those “bets” time to see whether they work (for example, at least a
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