Do You Know What Makes a Good Online Brand? Before you answer “Yes” to that question, I’m here to tell you that 99% of the small businesses that contact me for help think they have a great online brand…but they aren’t getting any new clients, attracting awareness, or building their business through their online efforts. […]
Your Online Brand: 3 Things You Think You Need, But You Don’t Read More »
The Making Of a Partnership I was so impressed with the partnership between Basic Training and Juice Shop, (read part 1 here), that I spoke with Jennifer Pattee, the owner of Basic Training to learn more about the back-story, and to get some more details on the end result. I wanted to learn what motivated
A Partnership Case Study, Healthy Juice, Fitness, Athletic Apparel, And More: Part 2 Read More »
Partnerships + Your Brand–A Recipe For Success One of my favorite brands is Basic Training–it’s personal training as well as group outdoor fitness classes here in San Francisco. I love them, I love going to the classes, and they do a fabulous job at online marketing. One of the ways they get traction, loyalty, and
A Partnership Case Study, Healthy Juice And Fitness Part 1 Read More »
Setting Goals To Achieve Online Success Many of my small business clients have asked me to help them with a social media plan or an SEO plan. They want to dive in right away to all the “sexy” online things, and drive lots of traffic to their Website, or grow awareness of their business fast.
3 Online Goals To Grow Your Local Small Business Read More »
Having Your Own Voice (Or, Why Not To Parrot Others) Do you use social media, your blog, or your email marketing to re-post things others have written? One of the things I wrote about in my Ebook is the importance of having your own voice. With small businesses, particularly local small businesses, it is one
Small Business Wins: Having Your Own Voice Read More »
Online Don’ts–The 5 Biggest Mistakes Small Businesses Make Online What are the biggest online don’ts? One of the biggest mistakes I see with small businesses and their online marketing is putting the cart before the horse–that is, doing things that simply should not be done without a solid foundation. There are five online don’ts I
5 Online Don’ts For Small Businesses Read More »
1. Have a Clear Goal (or Goals) Before we judge “success” or ability to perform well with social media, we need to have clear goals aligned to the work. Many times I am contacted by small and large businesses alike to “fix” a flawed social media campaign, and if I had a dollar for every
Social Media And Small Businesses: 5 Simple Steps For Success Read More »
My friend Peter Sims wrote a book called “Little Bets.” It’s about testing things on a smaller basis, instead of investing too much time/effort/money into something huge, when you’re just not sure if its going to pay off. It’s also about giving those “bets” time to see whether they work (for example, at least a
Small Business Marketing: Little Bets Read More »
