2013 – Present

Julie Elaine Brown Consulting

Founder and VP Strategy · San Francisco, CA · Hybrid

Your Story Is Your Strategy.

Companies hire us to make things happen that have not happened yet: a new category owned before anyone else claims it, a go-to-market that converts, or a brand so clearly defined the right audience finds it, believes it, and stays.

My team and I have spent twenty-five years helping health, wellness, and mission-driven companies stand out in crowded, regulated markets. We bring a journalist’s instinct for what moves people, a founder’s understanding of what drives business outcomes, and the strategic precision to build disruptive, category-defining brands that compound into a legacy.

We know the distinct channel behaviors of HCP, patient, payer, and caregiver audiences, and how to translate complex clinical and scientific narratives into content and experiences that deliver results.

Particular focus on new product launches, innovation labs, and early stage health and wellness companies.

• Work upstream of execution, building the brand narrative and category position that determines whether downstream media and acquisition spend compounds; directly improving return on marketing investment.
• Built a defensible category position for a regional hospital system by identifying an underserved audience of midlife women and engineering the content and clinical pathway that made the health system the authoritative voice on perimenopause, cardiovascular health, and Alzheimer’s prevention before any competitor claimed the ground.
• Identified 1.75 million monthly searches across 6,200 keywords and mapped a path to increase lead generation for a healthcare system.
• Tripled sales in 5 months by streamlining a precision health platform from three competing protocols into one clear market offering.
• Built investor-facing brand narratives for four funded healthcare startups from pre-seed through Series B.
• Lead brand positioning, HCP and DTC campaign design, integrated go-to-market strategy, customer lifetime value programs, AI search optimization (SEO, AEO, GEO), personalization strategies and full-funnel growth planning modeled against CAC, LTV, ROAS, and CPA.
• Selected clients: Pfizer, Johnson & Johnson, Zoetis, Tonix Pharmaceuticals, Memorial Hermann, Apple Health, Google, Microsoft, IBM, Apple, Goldman Sachs, NASA Ames, Oracle, Cisco, VMware, Visa, Intel, HP, NRG Energy, MN8 Energy, and Reliant Energy.

2026 – Present

Lumine

Founder · San Francisco, CA

Lumine is a longevity methodology for women navigating midlife who are done dimming their light, built where moon cycles, micro habits, and movement align to transform how a woman lives inside her own body.

Building Lumine from the ground up: brand, product, positioning, and go-to-market strategy, drawing directly on everything learned founding and scaling Rêve Health. Join the waitlist at julieelainebrown.com/coming-soon.

2024 – 2026

Rêve Health

Co-Founder & CEO · San Francisco, CA and Boston, MA · Hybrid

I co-founded and led Rêve Health, a first-of-its-kind precision women’s healthspan membership combining advanced biomarker intelligence with holistic systems care (Western biomarker science and Eastern medicine). Driven by personal experience with medical gaslighting and late-stage surgical interventions, she built the company to displace episodic, symptom-chasing care with proactive longevity. As CEO, she held full P&L ownership across ten regulated states, designing the clinical business model, exercise science programming, and a clinical communication framework.

I built the company, the revenue model, a premium subscription with continued care model, and GTM framework.

• Built the company from inception, personally owning the business model, clinical model, and go-to-market framework, with full P&L accountability across the business.
• Built the company’s ecommerce platform and payment infrastructure, including Stripe integration, from the ground up, the technical foundation the entire commercial model ran on.
• Reached six-figure revenue within 12 months with zero outside funding and no paid marketing spend, building the go-to-market engine entirely through organic and referral channels.
• Designed the protocols behind the premium subscription and continued care model that drove a 40%+ increase in member retention and a 32% expansion in lifetime value (LTV).
• Negotiated the partnership with Grail that made the company the first holistic provider in the United States to offer the Galleri multi-cancer early detection test, alongside a partnership with Tiny Health to accelerate member growth.
• Secured an agreement with Flex extending HSA/FSA payment options, reducing onboarding friction for incoming members.
• Delivered the care model that helped more than 100 members address chronic conditions traditional clinical pathways had long dismissed.

2009 – 2013

InnerRewards, Inc.

Founder & CEO · San Francisco, CA and New York, NY · Exit

InnerRewards was a wellness travel and experiences marketplace, one of the first platforms of its kind. We brought like minded women together at deliberately chosen destinations, from Napa Valley to St. Petersburg, Russia, places selected not simply for beauty but for their power to pull women far enough outside the ordinary that something in them could genuinely shift. The retreats combined movement, nourishment, eastern philosophy, community, sleep, and longevity practices into an experience designed to kickstart not just a holiday but a different relationship with health entirely. Think Orbitz meets Mr and Mrs Smith for the wellness world, years before wellness travel destinations became the aspirational market they are today.

• Founded a Series A funded ($4.17M) wellness and experiences marketplace, building the brand identity, ecommerce platform, financial model, and go-to-market strategy from zero.
• Built and led a team of 42 across San Francisco and New York, and served as Chairman of the Board through the company’s acquisition eighteen months after the raise.

2005 – 2008

Johnson & Johnson

Editor-in-Chief & Executive Producer · New Brunswick, NJ

Strength for Caring was Johnson and Johnson’s first integrated digital caregiving platform. I was brought in as Entrepreneur in Residence to shape its vision, editorial voice, and content strategy.

The platform was built for the sandwich generation, the women quietly holding everything together while caring for aging parents and raising children simultaneously, and who had no resources, community, or permission to prioritize themselves. It brought together Dr. James Mault, Astro Teller, then CEO of BodyMedia and now Captain of Moonshots at Google X, and leading Harvard health and longevity researchers, establishing Strength for Caring as one of the most authoritative digital health resources of its time.

First Lady Rosalynn Carter’s conviction, that caring for yourself is not separate from caring for others but the prerequisite for it, became the editorial spine of everything we built. It is a conviction I am still building around today.

• Led the platform and managed the outside creative agency and the internal team responsible for building and running the site from concept through launch.
• Recruited more than 100 medical experts and contributors, including Richard Carmona, the seventeenth Surgeon General of the United States, and launched alongside First Lady Rosalynn Carter and the Rosalynn Carter Institute for Caregiving.

2004 – 2005

StubHub

Editor-in-Chief and Marketing Strategist · San Francisco, CA

StubHub was one of the first major ecommerce ticketing platforms. I built the content strategy from the ground up, a full editorial architecture designed to own search every time someone typed a team name, a city, or a venue, combining emotionally resonant, team and city specific storytelling to capture fans at the moment of intent.

The work was equal parts journalism and commerce, finding the story that made someone feel something and then converting that feeling into action. As a Bostonian, I was there the afternoon the Red Sox broke the Curse of the Bambino, which remains one of the great privileges of my career.

• Led a team of writers, designers, and merchandisers, owning SEO and SEM strategy, email marketing, and homepage merchandising across a platform selling multiple six figures in tickets daily, through its acquisition by eBay.

1998 – 2001

Razorfish (formerly USWEB/CKS)

Brand & Content Strategist · San Francisco, CA

I joined USWEB/CKS, which became Razorfish, during the height of the dot com boom in San Francisco, bringing a journalist’s instinct for story into a world that was still figuring out what the internet could actually be. I worked on some of the most ambitious digital builds of that era.

What I understood then, and have never stopped building around, is that the internet is not just a publishing medium but an emotional one. The brands that make people feel something own their category. Everyone else competes on features.

• Led brand, content, and user experience strategy for the Apple, Visa, Sega, Barbie, and CNN accounts, building one of the first ecommerce versions of the Apple website and rebuilding the content architecture for more than 60,000 pages for Visa USA.