March 2010 – Present

Julie Elaine Brown Consulting

Founder & Principal Consultant · San Francisco, CA · Hybrid

Your Story Is Your Strategy.

Companies hire us to make things happen that have not happened yet: a new category owned before anyone else claims it, a go-to-market that converts, or a brand so clearly defined that the right audience finds you, believes you, and stays.

My team and I have spent twenty years helping health, wellness, and purpose-driven companies stand out in crowded, regulated markets where every brand says the same things to the same audience in the same way. We bring a journalist’s instinct for what moves people, a founder’s understanding of what drives business outcomes, and the strategic precision to build the kind of brand that compounds into a legacy.

We have deep experience navigating the distinct channel behaviors and communication requirements of HCP, patient, payer, and caregiver audiences — translating complex clinical and scientific narratives into content that earns trust across all of them. We also advise on agentic AI integration: building AI-powered content systems and audience intelligence frameworks that accelerate strategy without sacrificing the human specificity that regulated markets require.

Particular focus on 0-1 go-to-market strategy and brand narrative for new product launches, innovation labs, and early-stage health and wellness companies.

Results include a 300% average ROI improvement for growth stage companies, CAC reduced from $180 to under $40 for a health system, and six figure revenue in sixteen months with zero external marketing budget for a bootstrapped precision health startup.

Clients have included Pfizer, Johnson and Johnson, Goldman Sachs, Memorial Hermann, Google, Microsoft, IBM, NASA Ames, and Zoetis.

December 2023 – January 2026

Rêve Health

Co-Founder & CEO · San Francisco, CA and Boston, MA · Hybrid

Rêve Health was a first-of-its-kind healthspan membership combining advanced biomarker intelligence with holistic systems care. Our east-meets-west model of longevity helped members heal long-standing health concerns, reverse their biological age, preserve fertility, and more. I co-founded and led the company after years of being dismissed by doctors and two surgeries for a condition that advanced labs would have caught early.

I owned strategy, product, partnerships, and go-to-market execution, scaling across 10 US states in a heavily regulated market. I created the membership model and product marketing, led the exercise science programming, and built the entire brand, content engine, and clinical communication framework that translated complex biomarker science into language members trusted and acted on. We became one of the first holistic health companies to integrate advanced biomarker and longevity testing into a consumer-facing program, and the first holistic provider to offer the Grail Galleri cancer screening test through our partnership with Tiny Health.

Results: six figure revenue in sixteen months with no external marketing budget, CLTV increased by approximately 400% through longitudinal testing and program redesign, and retention grew by over 40%. CAC held near-zero through a referral-first and content-led acquisition strategy. Rêve Health closed in January 2026. What I learned building it is already becoming something new.

May 2008 – March 2010

InnerRewards, Inc.

Founder & CEO · San Francisco, CA and New York, NY · Exit

InnerRewards was a Series A funded ($4.17 million) wellness travel and experiences marketplace that achieved a successful exit, and one of the first platforms of its kind. We brought like-minded women together at deliberately chosen destinations, from Napa Valley to St. Petersburg, Russia, places selected not simply for beauty but for their power to pull women far enough outside the ordinary that something in them could genuinely shift. The retreats combined movement, nourishment, eastern philosophy, community, sleep, and longevity practices into an experience designed to kickstart not just a holiday but a different relationship with health entirely. Think Orbitz meets Mr and Mrs Smith for the wellness world, years before wellness travel destinations became the aspirational market they are today.

As Founder and CEO I built everything from zero: the brand identity, narrative, and voice; the curated ecommerce marketplace and product architecture; the GTM strategy, financial model, and monetization framework; and the strategic partnerships that gave us reach and credibility in a market we were helping to define. I served as chairman of the board and led investor relations throughout.

May 2005 – February 2008

Johnson & Johnson

Executive Producer & Editor in Chief · New Brunswick, NJ

Brought in as Entrepreneur in Residence to build Johnson and Johnson’s first integrated digital caregiving platform, StrengthforCaring.com, from concept. I served as Executive Producer and Editor in Chief, creating the entire platform: the website architecture, editorial vision, content strategy, and voice.

The platform was built for the sandwich generation, the women quietly holding everything together while caring for aging parents and raising children simultaneously, and who had no resources, community, or permission to prioritize themselves. I recruited contributors including Richard Carmona, the 17th Surgeon General of the United States, Dr. James Mault, Astro Teller, then CEO of BodyMedia and now Captain of Moonshots at Google X, and leading Harvard health and longevity researchers, establishing StrengthforCaring as one of the most authoritative digital health resources of its time.

The platform launched with a Washington DC event in December 2008 alongside First Lady Rosalynn Carter, in partnership with the Rosalynn Carter Institute for Caregiving. Her conviction, that caring for yourself is not separate from caring for others but the prerequisite for it, became the editorial spine of everything we built. It is a conviction I am still building around today.

April 2004 – April 2005

StubHub

Editor in Chief · San Francisco, CA

StubHub was one of the first major ecommerce ticketing platforms, acquired by eBay during my tenure. As Editor in Chief I built the entire content strategy from the ground up, creating a full editorial architecture designed to own search every time someone typed a team name, a city, or a venue. The strategy combined emotionally resonant, team and city specific storytelling with layered SEO, capturing fans at the moment of intent and making it effortless for them to buy. I owned the homepage merchandising strategy, led a team of writers and developers, and managed SEO, email strategy, and digital communications across a platform selling multiple six figures worth of tickets daily.

The work was equal parts journalism and commerce, finding the story that made someone feel something and then converting that feeling into action. As a Bostonian, I was there the afternoon the Red Sox broke the Curse of the Bambino, which remains one of the great privileges of my career.

February 1998 – February 2001

Razorfish (formerly USWEB/CKS)

Brand & Content Strategist · San Francisco, CA

I joined USWEB/CKS, which became Razorfish, during the height of the dot-com boom in San Francisco, bringing a journalist’s instinct for story into a world that was still figuring out what the internet could actually be. As lead content strategist I worked on some of the most ambitious digital builds of that era, including one of the first ecommerce versions of the Apple website, a 60,000 page content re-architecture for Visa USA where I owned the full information architecture and content strategy, and accounts including Barbie, CNN/SI, and Sega.

What I understood then, and have never stopped building around, is that the internet is not just a publishing medium but an emotional one. The brands that make people feel something own their category. Everyone else competes on features.