Brand Guidelines

Julie Elaine Brown

Brand Reference Document · April 2026

Lumine
Wellness · Launching May 16, 2026
Primary#724261
Midtone#663c57
Deepest Anchor#210f1f
Typography (cream)#EDE0E4
julieelainebrown.com
Personal Brand
Background / Heading#3D4E57
Typography on dark#ffffff
Accent / Links#C3A0B8
Kusadama
Consulting · Strategy · Advisory
Background / Heading#3E5060
Typography on dark#ffffff
Accent / Links#C3A0B8
#C3A0B8 Accent / Links
#C4379A Primary CTA
#EDE0E4 Eyebrow · Lumine Typography
Lumine Deep #210f1f  →  Lumine Primary #724261  →  Consultancy #3E5060
H1
Cormorant Garamond 600
70px · line-height 1.1
Illuminate
H2
Cormorant Garamond 600
50px · line-height 1.2
Life Alchemist
H3
Cormorant Garamond 500
32px · line-height 1.3
Root Rise Radiate
H4
Cormorant Garamond 500
24px · line-height 1.4
Something luminous is about to be revealed.
Eyebrow
Montserrat 500
0.85rem · uppercase · tracking 0.18em · color #C3A0B8 on dark · #EDE0E4 on Lumine
Our Approach
Body
Montserrat 400
17px · line-height 1.75 · set by Astra · never override in blocks
A science-backed, soul-infused methodology for women done dimming their own light.
Personal Brand Heading
julieelainebrown.com · light bg
#3D4E57
Consulting Heading
Kusadama · light bg
#3E5060
Lumine Heading
Lumine · light bg
#724261
All Headings on Dark Backgrounds
Any brand · dark background
#ffffff
Never set font-family, font-size, or font-weight on headings or body copy in a block. Astra handles the full typography scale. Overriding it creates inconsistency and mobile breakage.
Never specify body font size in a block. Body is always Montserrat 400 17px set by Astra. Never write font-size on a p tag or body-level element in block CSS.
Never import fonts in an HTML block. Astra loads them sitewide. A block-level @import causes double-loading and flash.
Specify in block CSS only: color (when it differs from the default), spacing (padding, margin, max-width), layout (grid, flexbox), and genuinely custom elements such as eyebrows, stat callouts, or decorative rules that have no theme equivalent.
Eyebrow spec is the only custom type allowed in blocks: font-size 0.85rem · font-weight 500 · text-transform uppercase · letter-spacing 0.18em · color #C3A0B8 on dark backgrounds · #EDE0E4 on Lumine backgrounds.
Use semantic HTML tags. Display statements are <h2>. Supporting text is <p>. Let the tag do the work.
Always include box-sizing: border-box. Width is always 100% on the outer element. No position, no vw tricks, no calc.
Mobile breakpoints adjust padding and max-width only. Astra scales headings. Do not re-specify font sizes in media queries unless the element is a genuinely custom type such as an eyebrow or stat callout.
Every block is one complete cut-and-paste unit. Never split a section into two blocks unless explicitly requested.
Scroll to Top