Julie Elaine Brown
Brand Reference Document · April 2026
The Three Brands
Lumine
julieelainebrown.com
Kusadama
Accent Colours
#C3A0B8
Accent / Links
#C4379A
Primary CTA
#EDE0E4
Eyebrow · Lumine Typography
Brand Gradient
Lumine Deep #210f1f → Lumine Primary #724261 → Consultancy #3E5060
Typography Scale
H1
Cormorant Garamond 600
70px · line-height 1.1
70px · line-height 1.1
Illuminate
H2
Cormorant Garamond 600
50px · line-height 1.2
50px · line-height 1.2
Life Alchemist
H3
Cormorant Garamond 500
32px · line-height 1.3
32px · line-height 1.3
Root Rise Radiate
H4
Cormorant Garamond 500
24px · line-height 1.4
24px · line-height 1.4
Something luminous is about to be revealed.
Eyebrow
Montserrat 500
0.85rem · uppercase · tracking 0.18em · color #C3A0B8 on dark · #EDE0E4 on Lumine
0.85rem · uppercase · tracking 0.18em · color #C3A0B8 on dark · #EDE0E4 on Lumine
Our Approach
Body
Montserrat 400
17px · line-height 1.75 · set by Astra · never override in blocks
17px · line-height 1.75 · set by Astra · never override in blocks
A science-backed, soul-infused methodology for women done dimming their own light.
Heading Color by Context
Personal Brand Heading
Consulting Heading
Lumine Heading
All Headings on Dark Backgrounds
WordPress Block CSS Rules
Never set font-family, font-size, or font-weight on headings or body copy in a block. Astra handles the full typography scale. Overriding it creates inconsistency and mobile breakage.
Never specify body font size in a block. Body is always Montserrat 400 17px set by Astra. Never write font-size on a p tag or body-level element in block CSS.
Never import fonts in an HTML block. Astra loads them sitewide. A block-level @import causes double-loading and flash.
Specify in block CSS only: color (when it differs from the default), spacing (padding, margin, max-width), layout (grid, flexbox), and genuinely custom elements such as eyebrows, stat callouts, or decorative rules that have no theme equivalent.
Eyebrow spec is the only custom type allowed in blocks: font-size 0.85rem · font-weight 500 · text-transform uppercase · letter-spacing 0.18em · color #C3A0B8 on dark backgrounds · #EDE0E4 on Lumine backgrounds.
Use semantic HTML tags. Display statements are <h2>. Supporting text is <p>. Let the tag do the work.
Always include box-sizing: border-box. Width is always 100% on the outer element. No position, no vw tricks, no calc.
Mobile breakpoints adjust padding and max-width only. Astra scales headings. Do not re-specify font sizes in media queries unless the element is a genuinely custom type such as an eyebrow or stat callout.
Every block is one complete cut-and-paste unit. Never split a section into two blocks unless explicitly requested.